Track record
Building is one thing.Letting go at the right moment is another.
Founding, acquiring, merging and selling companies since 2001. The years are below, with the sales set apart. Only what can be backed up: no amounts, no terms.
- 2001
- First company
- 31
- Companies helped build
- 13
- Acquisitions and integrations
- 6
- Realised exits
Realised exits
Companies that were sold or handed over.
- 2018Sold to de partners
A side Publishing
Set up in 2009 with two partners as the publisher of the weekly paper De Groene Venen. Nine years later the stake passed to those same partners; the paper still appears.
- 2020Sold to TWS
De Hosting Makelaar
Managed hosting, started inside the group in 2014 and sold to TWS six years later.
- 2021Sold to Sofindev
Loyals Groep
Half of the shares sold to investor Sofindev to accelerate the buy and build of the agency group. Youri remained a shareholder.
- 2022Sold to de partners
SolidQ IT
IT services alongside the agency work. The stake was sold to the partners in the business; SolidQ became part of Techone in 2024.
- 2022Sold to Capital A
DataChecker
Digital identity verification. After the exit the company became the base of the Novico Group buy and build, where Youri is a shareholder.
- 2026Sold to de partners
360 Padel
Padel venture, built and handed over to the partners at the right moment.
Acquisitions and integrations
Not every company keeps its own name. These businesses were acquired or merged and became part of something larger.
- Maromato2008
- Presenter2011
Became part of
A side media
- A side media2016
- Punt 42016
- PM buro2016
- Angi Events2016
- Mediaweb2016
Became part of
Loyals
- Stimmt2021
- Gravity2022
- SmartRanking2022
Became part of
Loyals Groep
- Pocketmenu2017
Became part of
Nextly
- WeDigital2025
- The New Dutch2026
Became part of
Huray
The years
2001
A side media
The first agency of his own, started from a small office in Vinkeveen. The foundation for everything that followed.
2008
First acquisition
Maromato is acquired and folded into A side media. The start of growing by buying, not only by building.
2009
A side Publishing
Set up the publisher of weekly paper De Groene Venen with two partners. Alongside agency work, a title of his own.
2011
Technology added
The technical operations of Presenter are added. The agency becomes more than an agency.
2014
De Hosting Makelaar
Hosting is brought in-house and grows into a standalone business serving other agencies too.
2016
Five agencies become Loyals
A side media, Punt 4, PM buro, Angi Events and Mediaweb continue under one name, with offices in Mijdrecht, Noordwijk and Málaga.
2017
Pocketmenu
The hospitality platform with over three hundred restaurant websites is acquired and later becomes part of Nextly.
2018
Exit A side Publishingexit
The stake in the publisher goes to the partners, nine years after it started. De Groene Venen still appears.
2020
Exit De Hosting Makelaarexit
The hosting business is sold to Total Webhosting Solutions. The first large exit from the group.
2021
Sofindev comes on boardexit
Half of the shares in Loyals go to investor Sofindev. Capital and a partner to grow the group through acquisitions.
2021
Buy and build
Stimmt is acquired. Separate agencies become a group of labels, each with its own specialism.
2022
Loyals Groep
The group is formally established and grows to six labels, among them Gravity, Huray, Nextly, Stimmt and SmartRanking.
2022
Exit SolidQ ITexit
The stake in the IT services company goes to the partners in the business.
2022
Exit DataCheckerexit
Capital A invests in DataChecker. The company is now the base of the Novico Group buy and build, where Youri is a shareholder.
2025
WeDigital
Huray acquires social media agency WeDigital. The group keeps growing by buying.
2026
Exit 360 Padelexit
The padel venture goes to the partners. Built, made to run and let go.
2026
Today
Active in the agency group, an Amsterdam restaurant group, real estate on the Costa del Sol and as a shareholder in digital identity, with AI as the layer running through it all.
Companies whose role has not been established are deliberately left out of this overview.
Building something interesting?
I am always interested in meeting entrepreneurs, investors and people building ambitious companies. A business that can do better, a participation, a partnership: send a message.