Companies
The companies
Everything I have built, hold a stake in or have let go. By category, with my role attached. Where there is a website, it is linked.
Marketing
01 / 2
1.1FounderLoyals Groep
Full-service agency group for entrepreneurial companies in the Netherlands, with the labels Huray, Nextly, Gravity, SmartRanking and Stimmt.
Grew from a single agency into a multi-label group. Youri's work here covered growth, acquisitions, technology and the commercial organisation.
Mijdrechtloyals.nl
1.2FounderHuray
Strategy and execution agency: online marketing and websites. The agency where it all started.
Mijdrechthuray.nl
Technology and AI
02 / 3
2.1ShareholderNovico Group
Group of SaaS companies in digital identity verification and access management, including DataChecker and EasySecure.
Buy and build in identity and access: complementary companies forming a single platform. Its base is DataChecker, which Youri sold earlier and where he is now involved as a shareholder.
Nederlandnovicogroup.com
2.2Part of Loyals GroepNextly
Websites, B2B portals and API integrations. The software label within Loyals Groep.
Mijdrechtnextly.nl- 2.3Product
Your AI
One central AI layer per company. Knowledge, brand, content, reporting and automation in one place, so everything it produces matches who you are.
Not a tool on the side, but the layer the rest runs on. Built from practice: tested on real companies first, then developed into a product.
Mijdrechtyourai.agency
Hospitality
03 / 5
3.1PartnerFifteen Hospitality
Amsterdam restaurant group behind Heemelrijck, La Nostra Gigí and Mesa Mesa.
Concept development, locations, financing, purchasing, people and marketing, run on data: one dashboard across all venues.
Amsterdamfifteenhospitality.com
3.2PartnerHeemelrijck
Amsterdam restaurant since 1949, with locations at Leidseplein, in the city centre and in De Pijp.
Amsterdamheemelrijck.nl
3.3PartnerLa Nostra Gigí
Italian restaurant in De Pijp, Amsterdam.
Amsterdam De Pijplanostragigi.com
3.4PartnerMesa Mesa
Spanish restaurant and tapas bar in De Pijp, Amsterdam.
Amsterdam De Pijpmesamesa.nl
3.5PartnerHeemelse Snacks
Handmade bitterballen to the 1949 Heemelrijck recipe, for the hospitality trade and at home.
Amsterdamheemelsesnacks.nl
Real estate
04 / 3
4.1FounderDutchQ
Independent buyer's advisory for premium property on the Costa del Sol. Not as many homes as possible, the right ones.
Born from first-hand experience buying, renovating and negotiating in Spain. Technology analyses the market, people guide the buyer.
Marbelladutchq.com
4.2VentureNL Stables
High performance equestrian concept, specialised in the Pura Raza Española.
Vinkeveennlstables.nl- 4.3Holding
Lieberton Beheer
Investment and holding company of Youri Lieberton, from which participations and new ventures are set up.
Mijdrecht
The role per company describes my involvement, not the legal structure.
Building something interesting?
I am always interested in meeting entrepreneurs, investors and people building ambitious companies. A business that can do better, a participation, a partnership: send a message.