AI
AI is not a project.It is becoming the layer your company runs on.
The companies that learn to redesign their processes around AI now will gain a lead that is hard to catch up with later. That is not hype. It is what I see happening inside my own companies.
How I see it
AI is not a separate software product you buy on the side. It is becoming a structural layer in almost every organisation: in marketing, operations, customer service, data and decision-making.
The gain is not in the technology itself, but in the integration. An agent that actually sits inside your reservation system, your accounting and your customer contact changes how a company works. A chatbot next to it changes nothing.
Specialists do not disappear. They become directors of systems that do the production work. From hours to value.
What I build myself
I experiment inside my own companies first. Restaurants, agencies, real estate: every business provides real problems and real data. What works stays and gets developed further.
- 01Customer service and reservation agents
- 02Voice and WhatsApp agents
- 03Marketing automation and advertising data
- 04Finance dashboards and KPI monitoring
- 05Data warehouse across multiple companies
- 06AI-assisted reporting
- 07Internal knowledge agents
- 08Process automation and workflows
- 09Recruitment and onboarding
- 10Content production
From internal to product
The pattern is always the same. A company produces an operational problem. Software or AI solves it. A solution that works internally is then brought to market as a standalone product or service.
For other organisations
What works inside my own companies, I gladly share with entrepreneurs who take AI seriously: from strategy to working agents, workflows and integrations. Not advice on paper, but something that runs. Have a challenge like that? Send an email.
Building something interesting?
I am always interested in meeting entrepreneurs, investors and people building ambitious companies. A business that can do better, a participation, a partnership: send a message.