Entrepreneur. Investor. Builder.
I build companies.And the systems behind them.
Active across hospitality, technology, AI, marketing and real estate, in the Netherlands and Spain. Different industries, one approach: spot the opportunity, build the right team, use technology and keep improving.
In short
I have been building companies for years. Sometimes from an idea. Sometimes from a business that already exists but can be much better. Today I am active in a marketing and technology group, a restaurant group in Amsterdam and real estate on the Costa del Sol, and I am a shareholder in a group of digital identity companies. Not at a distance, but inside the operation, with AI and data as the common thread. The denominator never changes: people, technology and execution.
- Based in
- The Netherlands and Spain
- Role
- Founder, partner, operator
- Holding
- Lieberton Beheer
Amsterdam
Restaurants with character, run on numbers
De Pijp
Heemelrijck, La Nostra Gigí and Mesa Mesa
Costa del Sol
Real estate and a second home
Companies
Different industries. One way of working.
A selection of the companies I have built or hold a stake in. Not a collection, but evidence of the same approach applied to a different market each time.
MarketingFounderLoyals Groep
Full-service agency group for entrepreneurial companies in the Netherlands, with the labels Huray, Nextly, Gravity, SmartRanking and Stimmt.
Mijdrechtloyals.nl
HospitalityPartnerFifteen Hospitality
Amsterdam restaurant group behind Heemelrijck, La Nostra Gigí and Mesa Mesa.
Amsterdamfifteenhospitality.com- Real estateFounder
DutchQ
Independent buyer's advisory for premium property on the Costa del Sol. Not as many homes as possible, the right ones.
Marbelladutchq.com 
Technology and AIShareholderNovico Group
Group of SaaS companies in digital identity verification and access management, including DataChecker and EasySecure.
Nederlandnovicogroup.com
Technology and AIPart of Loyals GroepNextly
Websites, B2B portals and API integrations. The software label within Loyals Groep.
Mijdrechtnextly.nl
HospitalityPartnerHeemelrijck
Amsterdam restaurant since 1949, with locations at Leidseplein, in the city centre and in De Pijp.
Amsterdamheemelrijck.nl
How I build
Five principles that show up in every company.
- 01
Spot the opportunity
It usually starts with a problem I run into myself. In a restaurant, in an agency, buying property in Spain. That is where the company is.
- 02
Build the team
Strong people who take ownership. Entrepreneurs inside the company, not just employees of the company.
- 03
Use technology
As a means, never as the goal. Everything repeatable gets automated, so people can do what they are good at.
- 04
Measure everything
Revenue, costs, occupancy, marketing: one data layer across all companies. Not to read reports, but to decide better today.
- 05
Keep improving
Experiment fast, simplicity over bureaucracy, and a critical eye on returns. What works scales. What does not, stops.
AI
AI should not sit next to your business.It should run through it.
Inside my own companies, AI agents handle customer service, reservations, reporting and marketing. Not as a pilot on the side, but built into the systems where the work happens. What works gets developed further.
Investing
Capital is useful.Operational experience is better.The strongest combination is both.
I invest in companies where technology, marketing, AI or operational improvement can accelerate growth. Preferably established businesses with revenue, a strong entrepreneur and clear room to do better.
Themes
- Software
- AI
- Marketing
- Hospitality
- Real estate
- Digital services
The path
From one agency to several industries.
2001
Marketing
Founded A side media, an agency for online marketing and websites. That is where I learned to build, sell and lead a team.
2016
Software
Five agencies brought together as Loyals, and a move from services to products: portals, integrations, platforms.
03
Hospitality
Restaurants in Amsterdam, run with the same discipline: concept, numbers, people and a dashboard over every venue.
04
Real estate
Buying and renovating in Spain turned into a business: DutchQ, buyer's advisory on the Costa del Sol.
05
AI
Now the layer that runs through everything. Built internally first, tested on real problems, then rolled out further.
Currently building
Right now
01
AI inside the companies
Agents for customer contact, reservations and reporting, built into the systems of the companies themselves. From experiment to daily practice.
02
DutchQ
Scaling buyer's advisory on the Costa del Sol, with technology that analyses the market and people who guide the buyer.
03
Hospitality
Running the Amsterdam restaurant group on data: one dashboard, benchmarking between venues, automation wherever it fits.
04
One data layer
Accounting, banking, reservations and marketing from every company in a single environment, with AI answering the questions before I ask them.
Building something interesting?
I am always interested in meeting entrepreneurs, investors and people building ambitious companies. A business that can do better, a participation, a partnership: send a message.